The impact of GDPR, coupled with the social and political pressure to protect consumers data has changed the revenue models enjoyed for the last decade. Simply stated, Affiliate marketers will need to find alternate ways to identify and generate and nurture new leads, especially during the holiday and high demand seasons where the premium paid to reach consumers is at its peak.
Until a few years ago, advertisers had the freedom to market bound only by the FDA.
Consumer sentiment shifts limiting the access to their personal data without permission reducing the audience universe from the entire circle to just the dark area noted.
The darkened center area of the diagram reflect the remaining visitors reduced by the new laws restricting the current methods of identifying and engaging web visitors. It is no wonder media costs are increasing as the advertising channels, claims and access to visitors are being regulated or denied.
“PARDON ME…” is the performance-based alternative to PPC. The concept is simple- Unlike PPC, which delivers leads based on the highest bid for a keyword or phrase, “Pardon Me’s…” technology listens across all of the social channels for the presence of the same key words and phrases.
Now, instead of a bidding war to be ranked in the search result with your competitors, we respond by sending an ad in the same social medium asking if they would more information about the issue or problem they mentioned. Leveraging the timeliness and relevance of their post, our deliverable is a 1st party opted in visitor with 2 behavioral indicators from the post and form submit.
You no doubt have questions...and we have the answers. We'd be more than pleased to have a conversation with you, and together we can decide if this strategy is right for you.